San Diego brand identity & logo design
Logos, brand systems, packaging, and marketing collateral for outdoor, apparel, and lifestyle brands. Designed by the same creative director who shoots the photography — so the visual identity feels of one piece, not stitched from three vendors.
Start a Brand Project →Brand identity built for outdoor & apparel
SDSU multimedia degree · brand designer + photographer in one · vertical specialty: outdoor & apparel · custom brand quote within 24 hours
What this service is
Kanyon Studio delivers brand identity design that ranges from a single logo for a new product line to a complete visual system covering logo, color palette, typography, packaging, web design assets, and marketing collateral. The vertical focus is the same as the rest of the studio: outdoor, adventure, apparel, lifestyle, and direct-to-consumer.
The advantage of having brand design and brand photography under one creative director: the identity system is built knowing how the brand will be photographed, and the photography is shot knowing how the brand identity needs to render.
Most San Diego brands hire a graphic designer for the logo, a different photographer for the imagery, and a third agency for the website — and the three never talk. The output looks like three different brands wearing the same name. Kanyon Studio collapses that into one.
Disciplines covered
Primary mark, secondary mark, monogram, wordmark, and stacked variations. Vector deliverables in SVG, EPS, and PNG. Full usage guidelines.
Logo + color palette + typography + photography style guide + voice/tone guide + asset library. Brand book PDF + Figma component library.
Outdoor and apparel-specific packaging — boxes, hangtags, labels, dieline files for printers, and final mockups.
Business cards, lookbook layouts, trade-show banners, retail signage, lookbook PDFs, paid-social ad templates.
Ongoing graphic design hours for brands that need consistent design output without hiring a full-time designer.
Final delivery includes vector + raster files, brand guidelines PDF, Figma source, and a 30-minute brand-handoff call.
Brand identity packages
Pricing depends on scope, brand complexity, and how many touchpoints need design. Quotes are project-specific.
Tier 01
Discovery call · 2 direction concepts · 3 revision rounds · primary mark + monogram · vector + raster files · 7-day delivery.
Tier 02 · most booked
Logo Mark plus full color palette, type system, brand guidelines PDF, business card design · 14-day delivery.
Tier 03
Brand Starter plus photography style guide, packaging design (1 SKU), 3 marketing collateral pieces, Figma component library · 21-day delivery.
Tier 04
Up to 12 design hours/month · ongoing brand support · responses within 48 hours · 3-month minimum.
Brand identity FAQ
Free — no commitment
Free 45-min discovery call
I'll tell you what's working, what isn't, and what would be worth the lift to fix. No pitch. No commitment.
Book the Call →Quote, timeline, and deposit invoice within 24 hours after the call.
Free download
Skip the bad-fit projects. First name + email — instant download.
Get the GuideIf you need more than brand design
Web
The site that brings the brand identity to life and ranks in AI search from launch.
Explore →Photography
Photography shot to match the brand identity, not adapt to it.
Explore →Social
Monthly content delivered inside the brand system you just designed.
Explore →Ready when you are
One creative director, one visual system, every touchpoint of the brand.
Start a Brand Project →What a brand identity actually includes beyond a logo.
Read article →Templates and tips for briefs that produce great work first round.
Read article →The website platform side of brand identity work.
Read article →